Meaning “strong foundation or support” in Hebrew, Masada is an ancient stone fortress in southern Israel’s Judean Desert, located high above the Dead Sea on a tall, rocky mesa. Built around 30 B.C.E, the complex is a well-preserved attestation to the history of the ancient kingdom of Israel and the courage of its people in the face of a Roman siege. The fortress, in its structure and design, was, at the time, a sophisticated, innovative construction which provided safeguard against invaders.
In 2009, drawing from the symbolic meaning of the ancient fortress, Masada Armour was established. Since then, Masada Armour’s focus has been on providing solid support to the armed forces. With ballistic protection at its centre, Masada Armour has been designing and manufacturing a unique range of protective equipment with an uncompromising commitment to quality, schedule and performance. The company grew further in 2017 with addition of several partners, gaining more and more recognition and market share in Israel and worldwide due to its innovative approach towards armoured technology, supporting the ever-changing needs of armed forces, law enforcement and civilians.
Masada Armour provides the armed forces and law enforcement units with products developed and produced with appreciation of the specific needs of these segments. As a ballistic Centre of Excellence, Masada Armour not only develops and offers innovative armour technology and ballistic protection solutions to meet customers' rigorous requirements, but also provides a range of services from polyethylene pressing and web-based customer service.
Masada Armour is one of few companies on the market which caters holistically for today’s market needs, in particular the requirement for security of supply, by both producing fabrics, and having a resilient, multi-pronged supply chain.
The strength of the company lies not only in the combined experience and expertise of its founders and employees, but also in synergy with local partners. The company’s openness to collaboration allows local producers in the target market to enhance their offering with advanced ballistic solutions, and to provide their customers with best value products.
At Masada Armour, user safety is our mission and we are fully dedicated to challenging ourselves to continuously improve our products and provide the best solutions for our customers’ needs.
OUR CORE VALUES
Innovation – We believe in creating innovative solutions for existing problems, and leveraging new technologies and trends. Being a ballistic Centre of Excellence, we are at the cutting edge of armour technology.
Competence – The operational experience that was gained from involvement in the forefront of military and police activities, combined with scientific academic knowledge, has allowed Masada Armour employees to truly become experts in their field. We provide customers with a full cycle of professional support.
Trustworthiness – We are driven by our commitment to personal protection to deliver proven solutions and services. We are honest and act with integrity towards our customers and our employees in order to deliver realistic targets and goals.